LIVE MEDITERRANEAN
Zoes Kitchen is a growing, fast-casual Mediterranean inspired concept. Propaganda Inc along with myself worked to establish this Mediterranean inspired lifestyle as both aspirational and accessible in feeling your best every day.
A fresh, clean approach to the graphics that leveraged hints of hand work reinforced the company’s scratch kitchen approach. Light hearted expressions added a sense of whimsy and fun to the personality and connected on a deeper level with the target who was seeking better, good for you food choices.
I helped build the brand graphically through social media assets, website updates, campaign direction and layout and photoshoot direction.